FMCG is the heart of consumption for any economy. The Indian FMCG sector is mainly ruled by HUL (Hindustan Unilever Ltd.) & ITC (Indian Tobacco Company). Both FMCG giants are historic players in the Indian FMCG industry, having operated for almost a century. Both companies are also part of the Nifty 50, India’s leading stock market index. But with evolving consumer behaviour and consumption patterns, how are both these players positioning themselves? Let’s find out in this detailed analysis. HUL vs ITC: Quick Glance HUL vs ITC: Business Overview & Market Presence HUL HUL has a portfolio of over 50 brands, spanning 16 FMCG categories, including 19 brands with a turnover of more than Rs. 1,000 Cr per annum. The company’s brands hold the top 2 spots in most categories where it has a presence. It has a stable brand power in 75% of its businesses. The products are split into the following segments: Segment Products Brands Home Care Detergent bars Detergent powders Detergent li...
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